OVERVIEW

Postmates is a food delivery service active in 2,940 cities across the globe.

I worked closely with Communications and Policy Directors to craft content for Postmates Fleet Blog with a weekly readership of 500,000. Created editorial calendar: Faces of Fleet (spotlighting individual Postmates via 1:1 interviews) and The Post (monthly editorial newsletter).

In partnership with both the Product, Design, Operations and Marketing teams The OutPost was launched.

RESULTS:

• Working closely with Branding, Data and Operations teams we decided product names, descriptions and ongoing 360 marketing communications for The Outpost shop and launch.

• Within 2-hours of launching the first product, a limited edition baseball cap, the first run quantity of 200 sold out.

• Email open rates rose from 11% to 42% within the first week of new 360-marketing communications strategy.