EMAIL STRATEGY
working closely with brand, copy, design, product and marketing teams I crafted copy and communications for the postmates Fleet of couriers spanning more than 200,000.
Email open rates rose from 11% to 42% within the first week of implementation.
contribution
> Copy Direction
> Brand Voice and Tone
> UX Copy
Team:
Andrew Shi / Senior Product Analyst
Andy Nguyen / Data Scientist
Michelle Chan / Product Designer
Lucas Pakele / Copywriter
Location: San Francisco, CA
