FOODFIGHT!

Postmates partnered with Working Not Working and Vice to launch the FoodFight! pilot to actively combat food waste in the restaurant sector.

The pilot was so successful in San Francisco that it was switfly rolled out in Los Angeles and has now expanded to over 19 cities in the United States.

FoodFight’s! reach grew from 650 activated restaurants to more than 3,000 in only 6-months. These restaurants now actively donate excess food on the daily to nearby homeless shelters. FoodFight! has averted thousands of pounds of food waste and placed it into the hands of people who need it the most.

Joey Weinert, Volunteer Manager of Midnight Mission in Los Angeles says,

“FoodFight! has helped us connect with small businesses and restaurants in our neighborhood, in fact, we would not be able to properly assist our community without the help of these small business leaders that the team at Postmates has cultivated strong relationships with.”

I managed naming, product description in-app copywriting as well as ongoing 360 marketing communications for FoodFight!