KMM CREATIVE DIRECTION

i founded kmm creative direction in 2016 while i was a full-time graduate student at parsons school of design.

Initially, I worked with sustainable fashion brands such as GRAMMAR NYC, Project Just, SUSTAIN THE MAG, Victoria Road and led the development of brand strategies, communications, e-commerce and retail, evangelizing editorial content, social media and new product launches to bolster sales and organic community growth.

My business continued to grow and expand internationally when I was accepted to consult on content strategy with Italian fashion brands via the Italia Innovation Program at Fabrica in Northern Italy. After Italy, I spent time in London partnering with Fashion Revolution and Taylor Magazine on branding strategy and achieved residence in Berlin where I worked as a freelance journalist and released music. From there, I went on to partner with larger corporate clients such as Cookies, Coursera, Eventbrite, Levi Strauss & Co., Ms. Magazine and Postmates.

Once I established a corporate client base, I crafted a 12-month strategy and marketed my offerings via Instagram to fashion-focused entrepreneurs through a monthly, complimentary MasterClass: Claim Your Vision: Uplevel Your Brand + Attract Your Ideal Client. My brand strategy, copywriting, content creation and marketing allowed these classes to be widely attended and profitable.

RESULTS:

• Achieved 5-figure months by year 3 of business and a client list of 20+

• Monthly MasterClasses attended by 60+ people since inception in early 2023, with 10+ attendees converting into clients such as House of Jasper, Janet Medina Design, LeBlanc Label, Styling by Lydia and more

• Engaged audience with a 48% email open rate and 3% click rate

SOCIAL MEDIA CONTENT

EMAIL STRATEGY

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