VICTORIA ROAD
Victoria Road Brand Strategy & Market Launch
The Narrative
KMM Creative Direction partnered directly with the Co-Founder and COO of Victoria Road, a sustainable fashion brand headquartered between New York and Lahore. The engagement focused on developing a high-impact, dual-market brand strategy and creative production architecture designed to drive rapid U.S. market penetration.
The Impact
Strategic Market Entry: Spearheaded brand visibility initiatives that resulted in a robust presence at four key industry events within the first three months of engagement.
High-Profile Partnership Curation: Successfully curated and secured a prestigious collaboration with Barney’s New York for the launch of Victoria Road's children's line.
Integrated Brand Strategy: Provided end-to-end strategic guidance on creative production and market positioning, aligning the brand's sustainable mission with commercial imperatives.
A detailed case study on the Barney’s New York partnership is available upon request.
contribution
> Event Production
> Brand Strategy
Team:
Megan Brosterman / Co-Founder and COO
Giovanna T / Fashion Photographer
Carolina R / Fashion Model
Maryam Ishtiaq / Fashion Model and Influencer
Location: New York, NY
