OVERVIEW

The Work: Grammar NYC — The Architecture of the Shirt

The Narrative
In an era of fast-fashion noise, Grammar NYC stands as a testament to the power of the "essential." Founded in 2017, Grammar is more than a bespoke women’s clothing brand—it is a disruption of the industry through the lens of timelessness. At KMM Creative Direction, we partnered with Grammar to ensure their digital presence matched the uncompromising quality of their GOTS-certified organic cotton and the architectural precision of their designs.

The Strategy: Harmonizing Ethics and Aesthetics
Working as a strategic extension of the Founder/Creative Director, KMM bridged the gap between the brand’s deep commitment to sustainability and the high-fashion expectations of the NYC market.

  • Vision-Led Strategy: We orchestrated a comprehensive strategy for social media and digital communications that translated "ethical sourcing" into a luxury narrative.

  • Sustainable Storytelling: We highlighted the journey of their 100% organic cotton—from ethical producers in India to the finished GOTS-certified fabric—ensuring that labor rights and environmental standards were not just footnotes, but central pillars of the brand’s authority.

  • Creative Production: We directed creative production to reflect the "Grammar" philosophy: clean, structural, and intentional. Every digital touchpoint was designed to feel like the shirts themselves—precise, elevated, and built to last.

The Impact: Defining the Essential
Through our close collaboration, we solidified Grammar NYC’s position as a leader in the "Slow Fashion" movement.

  • Strategic Alignment: We unified the brand’s voice across all digital channels, ensuring a cohesive experience from the first Instagram interaction to the final checkout.

  • Future-Proofing: By centering the brand on "Sustainably Aware Design," we built a digital foundation that continues to resonate with the conscious consumer of 2026.

  • Elevated Engagement: Our work transformed complex supply-chain ethics into a compelling visual and verbal story that commands a premium in a crowded marketplace.