LEVI STRAUSS & CO.
Worked closely with Global Copy Directors and Merchandisers on strategy for e-commerce product storytelling, seasonal tent-poles, editorial and SEO.
Responsible for managing all consumer and client facing copy for wholesale accounts: Macy's and Nordstrom across web, blog, print and email.
Please see work examples below.
Contribution
> Product Storytelling
> SEO Strategy
Team:
Robin Lee Lenhart / Global Copy Director
Corinne Avganim Wilk / Senior Copywriter
Location: San Francisco, CA