LEVI STRAUSS & CO.


Worked closely with Global Copy Directors and Merchandisers on strategy for e-commerce product storytelling, seasonal tent-poles, editorial and SEO.

Responsible for managing all consumer and client facing copy for wholesale accounts: Macy's and Nordstrom across web, blog, print and email.

Please see work examples below.

Contribution

> Product Storytelling

> SEO Strategy

Team:

Robin Lee Lenhart / Global Copy Director

Corinne Avganim Wilk / Senior Copywriter

Location: San Francisco, CA


ARTICLES