LEVI STRAUSS & CO.

Global E-Commerce & Wholesale Strategy

The Narrative
KMM Creative Direction collaborated with global copy directors and merchandisers to architect the narrative backbone for Levi’s e-commerce platforms. Our strategy translated seasonal collections and tent-pole campaigns into compelling product storytelling and SEO-optimized editorial content, driving both brand equity and conversion rates.

The Impact

• E-commerce Narrative Architecture: Developed high-impact product storytelling, leveraging seasonal themes and brand heritage to create a seamless consumer journey.

• Omnichannel Wholesale Strategy: Orchestrated end-to-end consumer- and client-facing communication for key wholesale partners, including Macy's and Nordstrom, spanning web, blog, print, and email touchpoints.

• Integrated Marketing: Bridged merchandising goals with creative execution, ensuring cohesive messaging across all channels and reinforcing Levi’s market leadership in the denim sector.

A portfolio of executed work examples is available for review below.

ARTICLES