faces of fleet

As a way to further understand our Fleet and what motivates them, I conducted over 15, 45-minute interviews which I used to determine an angle for a larger series that would fit in with the overall communications plan. I constructed an article for our Fleet Blog once per month with a dual audience in mind: Postmates couriers, corporate employees and our consumers. In addition, I created a feedback loop between our Postmates and Product Team. The selected works here are a reflection eluding to a larger body of my work.