DIESEL

Diesel S.p.A. Luxury PR & Global Talent Relations

The Narrative
Diesel is more than an Italian retail powerhouse; it is a cultural provocateur. During my tenure at the Los Angeles PR office, I served as a Strategic Assistant to the Global Head of Talent and Publicity, operating at the intersection of high-fashion editorial and Hollywood’s elite. My work focused on Diesel Black Gold, the brand's contemporary luxury line, where I helped bridge the gap between Milanese craftsmanship and the global red carpet.

The Impact

• Celebrity Narrative & Red Carpet Strategy: Orchestrated high-profile wardrobing and styling for Tier-1 talent. Key placements included directing the red carpet aesthetic for Robert Pattinson and Nikki Reed during the global premiere of The Twilight Saga: Breaking Dawn.

• Elite Brand Activations: Spearheaded the execution of exclusive cultural events, most notably the high-profile launch partnership between Diesel Black Gold, Flaunt Magazine, and Leighton Meester. My role involved managing the delicate balance of brand integrity and media visibility in the high-pressure Hollywood landscape.

• Media Curation & Showroom Management: Navigated the technical and relational aspects of global PR, utilizing FashionGPS to manage luxury sample traffic and generating comprehensive media analysis for Diesel’s executive leadership in Italy and New York.

DIESEL BLACK GOLD X FLAUNT MAGAZINE X LEIGHTON MEESTER

DIESEL BLACK GOLD X FLAUNT MAGAZINE X LEIGHTON MEESTER LAUNCH PARTY AT INK