ANNA SUI
Anna Sui SS23 Digital Campaign Architecture
The Narrative
Working in close collaboration with the Operations Director, KMM Creative Direction spearheaded the end-to-end creative direction and execution of Anna Sui's Spring/Summer 2023 email campaign. The campaign was built around a highly stylized, literary theme of "embodiment via florals and fairies," translating a luxury aesthetic into a compelling digital narrative.
The Impact
Creative Direction: Orchestrated the core email concept and integrated graphic design aesthetic.
Copy Architecture: Developed high-impact body copy, headlines, subject lines, and calls-to-action (CTAs) that maintained the ethereal brand voice while driving conversion.
Full-Scale Execution: Delivered a seamless, full-digital campaign that bridged Anna Sui's iconic design ethos with strategic digital marketing best practices.
The full digital campaign is available for review below.
contribution
> Copywriting Direction
> Creative Direction
> Campaign Concept
Team:
Isabelle Sui / Director of Operations
Location: New York, NY
SS 2023 EMAIL CAMPAIGN
view campaign here